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Brand Matters

Issue 17: May 2020

Brand Matters

Editor's Note

Welcome to the Summer 2020 edition of Brand Matters.

Two people in public space looking at mobile device

Fake reviews under the spotlight

With more consumers turning to online shopping during lockdown, the Competition and Markets Authority (CMA) has announced an investigation


Can third party trade marks be used within video games?

The extent to which video game makers can use third party brands within the game is currently a hot topic. In March 2020, a New York court ruled on whether the publisher of the hugely successful Call of Duty games had infringed the HUMVEE trade mark by depicting Humvee military vehicles in the game.

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