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Brand Matters

Issue 32: March 2024

Brand Matters

Editor's Note

Sally Britton - Mishcon de Reya

Welcome to our Spring 2024 edition of Brand Matters. AI continues to be a key area of focus for Brand owners. With the Government recently confirming that it has not been possible to broker a voluntary code of practice between AI developers and rights holders relating to the use of IP works in the training of AI tools, and the Courts faced with a number of lawsuits on these issues, there is much to look out for in the coming months (you can follow the various cases and policy developments in our tracker).

Read the full note

abstract glass building

Swatch v Samsung: An unfavourable outcome for app stores

The Court of Appeal has upheld the High Court’s judgment in favour of companies in the Swatch Group in a claim of trade mark infringement against Samsung confirming the extent to which app stores are responsible for apps on their platform.


Metaverse: Managing workplace behaviours online

Employers increasingly require employees to work and meet in the metaverse. Whilst doing so has its advantages, it also raises a number of HR issues, not least ensuring that staff behaviour in the metaverse remains as professional as in other work environments.


Government Responds to DCMS Committee's Recommendations on NFTs

We previously wrote about the report published by the Digital Culture, Media and Sport (DCMS) Committee regarding NFT marketplaces, and their "safe harbour" protections. The Government has now published its response to the Committee's recommendations.


Jazz Shaper: Connie Nam

Connie Nam launched Astrid & Miyu in 2012, trying to solve her personal pain points of not being able to find well made, well designed jewellery pieces with an exciting brand experience.

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