The services provided by our Brands group encompass the full life cycle of your brand, from creation through to protection and enforcement. We are experts in trade mark and design filing, but we go beyond this. We add value to businesses by playing a strategic advisory role – finding the right legal strategy to best support your commercial strategy.
We operate across five key areas – clearance (including acquisition), filing, monitoring, disputes and domain names – working in tandem with our IP disputes and commercial contracts groups. We have strong relationships with industry bodies across a variety of sectors and work closely with the UK and EU Intellectual Property Offices, and the World Intellectual Property Organisation. In 2018, we launched MDR Brand Management, a team of brand management specialists with decades of experience working with some of the world’s most prestigious brands, the first brand management business to be launched by a leading law firm in the UK.
In 2017, we were awarded Technology, Media and Telecoms Firm (Specialism) of the Year for Brand Management at The Legal 500 Awards.
With a team of Partners, Associates, Trade Mark Attorneys and Paralegals, we are able to assign the right expertise according to the nature of a matter. Whether your brand is emerging or is established and expanding into new markets, regions or sectors, we can ensure your rights are fully protected and ready for commercial exploitation.
As part of our Brexit preparations and to address the potential outcome of a No Deal Brexit, we have set up Mishcon de Reya IP B.V., a trade mark practice based in The Netherlands. Mishcon de Reya IP B.V. is a wholly owned subsidiary of Mishcon de Reya LLP and will allow us to ensure continued representation in relation to EU Trade Mark (EUTM) and Design matters before the EU Intellectual Property Office (EUIPO).