The services provided by our Brands group embrace the full life cycle of a brand, from creation through to protection and enforcement. We are experts in trade mark and design filing, but we go beyond this. We add value to businesses by playing a strategic advisory role – finding the right legal strategy to best support your commercial strategy.
Our team of Partners, Associates, Trade Mark Attorneys and Paralegals means we can match the issue with the requisite level of expertise and experience. Whether your brand is new or established, or expanding into new markets, regions or sectors, we can ensure your rights are fully protected and ready for commercial exploitation.
We operate across five key areas – clearance (including acquisition), filing, monitoring, disputes and domain names – working in tandem with our IP disputes and commercial contracts groups. We have strong relationships with industry bodies across a variety of sectors and work closely with the UK and EU Intellectual Property Offices, and the World Intellectual Property Organisation. We were also the first leading UK law firm to launch a brand management business, as we recognised how the legal and commercial requirements of brands overlapped more and more. MDR Brand Management is a team of brand management specialists who have spent their careers working with some of the world’s most prestigious brands.
As part of our Brexit preparations, we have set up a trade mark practice based in The Netherlands, Mishcon de Reya IP B.V. A wholly owned subsidiary of Mishcon de Reya LLP, it will ensure continued representation vis-à-vis EU Trade Mark (EUTM) and Design matters before the EU Intellectual Property Office (EUIPO) after the end of the Brexit transition period.
- Trade mark and design clearance and investigation
- Worldwide trade mark and design filing, prosecution and enforcement
- Trade mark and design disputes
- Proceedings before the UK IPO, EU IPO, Intellectual Property Enterprise Court, High Court, Court of Appeal, Supreme Court, General Court and Court of Justice of the EU
- Portfolio management
- Strategic review, acquisition and due diligence