Brands

The services provided by our Brands team encompass the full life cycle of your brand, from creation through to protection and enforcement. We are experts in trade mark and design filing but we go beyond this. We add value to businesses by playing a strategic advisory role – finding the right legal strategy to best support your commercial strategy.

We operate across four key areas – clearance (including acquisition), monitoring, disputes, and domain names – working in tandem with our IP litigation and commercial contracts teams. We have strong relationships with industry bodies across a variety of sectors and work closely with the UK and EU Intellectual Property Offices and the World Intellectual Property Organisation.

With a team of Partners, Associates, Trade Mark Attorneys and Paralegals, we are able to assign the right expertise according to the nature of a matter. Whether your brand is emerging or is established and expanding into new markets, regions or sectors, we can ensure your rights are fully protected and ready for commercial exploitation.

Services

  • Trade mark clearance and investigation
  • Worldwide trade mark filing, prosecution and enforcement
  • Intellectual property disputes
  • Proceedings before the UK IPO, EU IPO, Intellectual Property Enterprise Court, High Court, Court of Appeal, Supreme Court, General Court and Court of Justice of the EU
  • Portfolio management
  • Anti-counterfeiting
  • Strategic review and due diligence

Experience

  • Representing an international broadcaster on a range of trade mark protection and enforcement matters, including a wide-ranging dispute with a company trading in the UK and Europe.
  • Acting for a well-known designer on its trade mark and design filing strategy including the protection of non-traditional, innovative marks, and managing the enforcement of its IP rights.
  • Principal advisor to a leading pharmaceutical company for its UK trade mark portfolio, advising on a broad spectrum of trade mark services including trade mark registration, management and enforcement.
  • Advising an award-winning real estate agency in relation to enforcing its rights on a global basis.
  • Managing a social media site's global trade mark filing strategy and dealing with IP disputes, including acting on the global launch of a new dating site.
  • Advising a professional services firm on a worldwide rebrand in over 100 territories.
  • Representing a number of companies in the betting and gaming sector on trade mark, design and IP litigation matters.
  • Managing the global IP portfolio in preparation for the relaunch of an iconic 1960s fashion brand, having advised on the acquisition of the brand.
  • Advising a number of innovative property companies on the management of their IP portfolios and the protection of their assets.

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