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Brand Matters

Issue 31: November 2023

Brand Matters

Editor's Note

Sally Britton - Mishcon de Reya

Welcome to the winter edition of Brand Matters. With the rapid speed at which Artificial Intelligence is evolving, this edition considers various important developments regarding AI, including our guide to the implications of generative AI for protection and enforcement of IP rights and our tracker monitoring developments from both the courts and regulators.

Read the full note


No design infringement for wearable breast pump design

In Chiaro Technology Limited v Mayborn (UK) Limited, the High Court held that three UK registered designs, owned by Chiaro in respect of its Elvie wearable electric breast pump, were not infringed by Mayborn's wearable electric Tommee Tippee "Made for Me" breast pump.

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Retained EU law and IP: Draft Regulations laid before Parliament

With the Retained EU Law (Revocation and Reform) Act 2023 (REULA) coming into effect on 1 January 2024, the Government is considering the implications of a number of its provisions, and putting into place various sets of Regulations, in exercise of the powers provided to do so under REULA.

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Incentivising talent today for the Brands of Tomorrow – what's hot and what's not?

Businesses that have worked hard to build their brand commercially and spent time and effort on the product, service, marketing and customer experience must consider how to reward the people behind the brand. Every great brand is dependent upon a variety of talent to help launch, scale and sustain its success, so the right incentive, reward and employee experience is important.


The Online Safety Act – Over the line

Six years since the Online Safety Bill emerged by way of a Green Paper commitment to internet safety, after intense parliamentary scrutiny, the Online Safety Act has received Royal Assent. Keep up to date with online safety developments on our Online Safety Act hub.

Maxine Laceby - Jazz Shapers

Jazz Shaper: Maxine Laceby

When Maxine Laceby started Absolute Collagen from her kitchen table aged 50, with no business experience, she had no idea it would become the multi-million-pound wellness brand it is today.

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