Adding value at every stage of your IP’s lifecycle Protecting and commercially exploiting intellectual property (IP) should be at the heart of most companies' business strategy. IP is an often under-represented asset, and one which can have a direct impact on the bottom line. We are one of the largest IP teams in London and we help the owners of some of the world’s best-known rights create, protect and exploit their IP. This approach demands a complete range of IP-related services: freedom to operate advice and analysis; patent challenge and enforcement litigation; trade mark and design portfolio management; franchising and licensing, the experience and know-how to take on the role of strategic advisor in pursuit of key business objectives; and handling IP infringements swiftly and tenaciously. IP management and protection often requires input from experts in complementary legal fields. We work closely with colleagues around the firm to provide our clients with the full support they demand. This includes competition law advice in patent actions involving disputes over FRAND terms; utilising the criminal law to pursue private IP prosecutions; collaborating with MDR Brand Management to optimise brand licensing opportunities; and structuring franchising deals in conjunction with our international tax colleagues. Our practice in The Netherlands, Mishcon de Reya IP B.V., represents our clients in EU Trade Mark and Design matters before the European Intellectual Property Office.