Brand Matters

Euro 2020 marketing tips: avoiding a penalty

UEFA Euro 2020 has finally kicked off, a year later than originally anticipated. For brands planning to take advantage of football fever in their advertising, some tactical know-how may assist in both avoiding receiving a red card from UEFA and/or the Advertising Standards Authority and preventing reputational harm from adverse publicity this summer.

CMA publishes draft guidance on misleading 'green' claims

The UK Competition and Markets Authority (CMA) has published draft guidance for businesses making 'green' claims about their products. The guidance follows an analysis of websites carried out by the CMA alongside other national competition authorities that found that 40% of 'green' claims made online could be misleading.

Where's the harm? The Online Safety Bill's potential business burden

The UK Government has published a first draft of the long-awaited Online Safety Bill. The draft Bill is substantial and complex, and will need careful scrutiny in order to analyse its full implications. However, it is already apparent that it could have wide-reaching and potentially serious consequences for a broad spectrum of businesses in its scope, if implemented in its current form.