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Brand Matters

Issue 17

Editor's Note

Welcome to the Summer 2020 edition of Brand Matters.

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Mishcon Academy: Digital Sessions – Brand Resilience: Business recovery post-lockdown

Mishcon Academy: Digital Sessions are a series of online events, videos and podcasts looking at the biggest issues faced by businesses and individuals today.

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COVID-19 and brand portfolio management

Intellectual property offices around the world have been grappling with the challenges presented by the COVID-19 virus.

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COVID-19: Surge in sales of counterfeit and fake goods

Europol and the EUIPO have issued a report on how counterfeiters are trying to profit during the COVID-19 pandemic.

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Brand identity and advertising during a pandemic

Brand owners around the world have been grappling with the challenges presented by the COVID-19 pandemic.

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Mishcon Academy: Digital Sessions podcast – GDPR 2 years on

Join Partner Adam Rose and Data Protection Advisor Jon Baines as they look back on the second anniversary of GDPR coming into force.

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Fake reviews under the spotlight

With more consumers turning to online shopping during lockdown, the Competition and Markets Authority (CMA) has announced an investigation

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New powers for CMA in relation to 'online interfaces' that harm consumers

The Competition and Markets Authority (CMA) is being given new powers from 2 June 2020

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Mobile app branding: the importance of socially distancing yourself from the competition

In one of the first decisions handed down remotely, the Court has provided important guidance on trade mark infringement and passing off in the context of the competitive market of mobile apps.

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Amazon not liable for storage of infringing goods but questions remain over its fulfilment service

Amazon and other online intermediary retailers have long faced criticism for allowing third parties to sell counterfeit or other IP-infringing products on their platforms.

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Sky v SkyKick: Court finds infringement of Sky's mark

In January, the Court of Justice issued its decision in Sky v SkyKick providing guidance on a number of issues relating to the scope of protection of registered trade marks

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Can third party trade marks be used within video games?

The extent to which video game makers can use third party brands within the game is currently a hot topic. In March 2020, a New York court ruled on whether the publisher of the hugely successful Call of Duty games had infringed the HUMVEE trade mark by depicting Humvee military vehicles in the game.

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WIPO PROOF: WIPO Launches Tamper Proof Evidence Service

The World Intellectual Property Organization ("WIPO") has launched an online global service, WIPO PROOF

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