• Services
  • International Franchising and Brand Extension

International Franchising and Brand Extension

Businesses often look to international expansion as a means of continuing to grow. A business may decide to go it alone, raising their own funds to set up operations in other countries one at a time, but franchising and licencing options may prove to be more attractive, less expensive alternatives. Inevitably, these options require some investment in terms of finances, structure and people. However, it is often worth this investment as such arrangements can help the business to grow far quicker than using the business's own resources to set up operations abroad.

Companies embarking upon such a project need professional advisors who can help them navigate their way through the challenges of developing a global network and brand. The work undertaken at the very start will be the foundation that future revenues are rested upon. Careful planning at the outset of an expansion project can help to ensure long term success.

Why we are different

We have experience in helping our clients to expand their international reach and to generate income through franchising and licensing.

We offer the full range of services: from helping the business to decide upon the most appropriate structure for their international growth and ensuring their brands and other rights are protected to drafting and negotiating contracts including franchising, licensing, agency and distribution agreements and beyond to helping to manage the relationships once established.

Our lawyers are well versed in the challenges of growing a business internationally and the nuances of developing new operations in different jurisdictions. We have worked across a variety of territories including the Middle East, North and South America, Asia and Eastern Europe. We advise on legal issues before they arise so that there are no surprises after the contracts have been signed.

Where disputes arise, our litigators will endeavour to resolve the issue whilst maintaining valuable working relationships. We often act for the franchisor but our lawyers also have experience of acting for both sides and in many sectors. In particular, our clients are often, but not exclusively, based in the fashion and retail and food and beverages sectors.

  • Strategic advice on international expansion
  • Structuring of international arrangements
  • Advising on and drafting franchising and licensing agreements
  • Advising on and drafting distribution, supply and agency agreements
  • Drafting supporting contracts such as confidentiality agreements, commitment agreements, heads of terms, disclosure documents and guarantees
  • Brand clearance searches to identify any risks that are launching in target markets
  • Advising on appropriate brand protection for target markets
  • Dispute resolution
  • Advising Tesco on its international franchising arrangements in connection with its F&F brand in the USA, Eastern Europe and the Middle East;
  • Advising La Senza UK on the termination of the head licence and all sub-licences for the European franchise rights, and the subsequent dissolution of the franchise network.  This included taking action against former sub-franchises in Europe and Russia;
  • Advising the restaurant chain Carluccio’s on its multi-territory franchising arrangements for the Middle East, on a new overseas territory and on varying its arrangements in the Middle East;
  • Advising the fashion house Prada on advertising clearance and in defending complaints brought by the ASA;
  • Assisting a leading international clothing retailer with its international roll-out of stores including advice on structure and legal documents;
  • ​Advising luxury baby and childrens' wear retailer, Caramel baby & child, on its franchise agreement for Russia.

Related services

Contact us

Location, directions and other helpful resources

Contact us

Subscribe to our mailings

Keep up to date with news, publications and briefings