Anne Rose and Charlie Wright have been featured in the 2023 World Federation of the Sporting Goods Industry magazine, looking at the potential of Web3 technologies for sporting goods businesses.
In "Leveraging Web3 in the sporting goods industry", they look at the use of Web3 to create digital assets that target active consumers and in many cases complement physical products, such as football boots.
They also touch on some of the associated IP considerations for things such as non-fungible tokens and virtual goods.
Read the full article here.