Mishcon de Reya page structure
Site header
Main menu
Main content section

Beauty Watch

Issue 3: December 2022

Beauty Watch

Editor's Note

Eloise Harding - Mishcon de Reya

Welcome to the latest edition of Beauty Watch, a special e-bulletin dedicated to issues that affect businesses in the beauty and cosmetics sectors.

Read the full note


Star attraction: the rise of celebrity beauty brands

Celebrity endorsement and promotion of beauty products is certainly nothing new: as previously reported in Beauty Matters, influencer marketing through social media is increasingly critical for beauty brands to connect and engage with customers. However recent years have seen a shift: rather than simply promote and endorse third party brands, celebrities are increasingly launching their own beauty brands. Recent high-profile celebrities to enter this space include Harry Styles, Jared Leto, Brad Pitt and Kate Moss.

pink purple blocks

Is a self-employed workforce the best option if you're building a brand?

The temptation to avoid the regulatory headache of employing people to work for you may prove very strong, particularly if your business is just starting out. However, the alternative – engaging a self-employed workforce – may not always work with the drive to create a strong brand and excellent customer service.


Growing your beauty brand through collaborations and licensing deals

Brand collaborations and licensing arrangements have taken the beauty world by storm, giving brands access to new geographic markets, product categories and consumers, and providing unique marketing opportunities. Michaela Seligman, Head of Brand Management at Mishcon's brand advisory business MDR Brand Management, gives her insights into what makes a brand partnership successful.


Updated advertising guidance on cosmetic interventions and new rules on ad placements

Advertising regulators such as the Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) continue to highlight the importance of responsible advertising in relation to cosmetic procedures. Beauty and cosmetic brands should therefore remain alive to the rules governing advertising, particularly where the services they are offering include surgical and non-surgical cosmetic interventions.

Previous Issues

How can we help you?

How can we help you?

Subscribe: I'd like to keep in touch

If your enquiry is urgent please call +44 20 3321 7000

Crisis Hotline

I'm a client

I'm looking for advice

Something else