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International expansion through franchising: Interactive roundtable breakfast


International expansion enables continued growth especially when local markets are saturated or competitive. Franchising often offers a less risky, less expensive and simpler option than setting up new operations overseas, as businesses can benefit from using other people's capital, knowledge and experience of local markets.

Lewis Cohen and Olivia Bowden are recognised experts in international franchising and will lead the roundtable discussions, covering:

  • Actions to take now to ensure that you are able to grow internationally when the time is right
  • Common mistakes and pitfalls and the steps you can take to avoid them
  • Alternative methods and structures for growing internationally
  • Major issues in some markets that you cannot afford to ignore
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