The European Commission just made an example of three luxury giants. Here's what every brand must know.
The European Commission has just handed down over €150 million in fines to three household-name luxury brands for resale price maintenance (RPM) violations. If you operate selective distribution, set or recommend prices, work with distributors, franchisees, retailers or wholesalers across the EEA, this latest enforcement action is a stark reminder of what's at stake.
Join us for a critical 30-minute briefing that could save your brand millions.
Why this matters to you:
- The stakes have never been higher: RPM remains a "by-object" infringement. There is no need to prove actual market harm, just intent
- The Commission is watching: Luxury, fashion and retail sectors are under intense scrutiny
- One misstep can cost: Huge fines, reputational damage, and years of regulatory oversight
- Your distribution agreements may be at risk: Selective and hybrid systems are particularly vulnerable
What you'll learn:
- How the Commission now assesses intent, context and efficiency post-Super Bock
- Practical red flags in your pricing policies, retailer communications, franchise and distribution agreements
- What your legal, compliance and commercial teams need to do NOW to protect your brand