Cassandra Hill has authored an article for World Trademark Review in which she discusses the recent UK Intellectual Property Enterprise Court case of Wang Zeng International Ltd v Bing Bing Foods Ltd and others.
Cassandra writes: A deceptively modest dispute over Chinese pears has produced a UK judgment that reinforces guidance on genericism and descriptiveness, illustrates the dangers of inadequate evidence, and confirms that directors can face personal liability for infringement in the wake of Lifestyle Equities.
Read the full article.