The European Commission has just handed down over €150 million in fines to three household-name luxury brands for resale price maintenance violations. If you operate selective distribution, set or recommend prices, work with distributors, franchisees, retailers or wholesalers across the EEA, this latest enforcement action is a stark reminder of what's at stake. In this Retail Academy digital session Lewis Cohen, Gwen Ballin-Reeler and Chanelle Cattin covered:
- How the Commission now assesses intent, context and efficiency post-Super Bock
- Practical red flags in your pricing policies, retailer communications, franchise and distribution agreements
- What your legal, compliance and commercial teams need to do now to protect your brand