Introducing a new series of free online legal pop-up sessions with a specialist lawyer
The European Commission has just fined three luxury brands over €150 million for resale price maintenance (RPM) violations. If you operate selective distribution, set or recommend prices, or work with distributors, franchisees, retailers or wholesalers across the EEA, this is a stark reminder of what's at stake.
RPM remains a “by-object” infringement, meaning intent alone is enough to trigger enforcement. Luxury, fashion and retail sectors are under intense scrutiny, and just one misstep can potentially lead to huge fines, reputational damage and years of regulatory oversight. Our Brands team works with household-name businesses to provide strategic advice and practical solutions, helping you safeguard your reputation and ensure compliance across your distribution networks.
If you want to protect your brand and avoid costly mistakes, this is your chance to spend 30 minutes to discuss:
- How the Commission now assesses intent, context and efficiency post-Super Bock
- How this could affect your pricing policies, retailer communications, franchise and distribution agreements
- Immediate steps your legal, compliance and commercial teams should take to reduce risk
Feel free to also ask us about any other brand protection issues you’d like to explore with a member of our dedicated team.