Welcome to the latest edition of Beauty Watch, with legal updates dedicated to businesses in the beauty, cosmetics and wellness sectors.
In this issue, we provide an update on fast-moving developments in artificial intelligence in beauty, examining how smart technology is revolutionising everything from hyper-personalised skincare formulations to sophisticated virtual try-on experiences. As AI adoption accelerates across the industry, we highlight the emerging compliance challenges, including under the EU AI Act.
For businesses seeking to scale and grow, we provide comprehensive guidance on preparing for a successful fundraise. From understanding valuation and investment structures to navigating due diligence requirements, we offer practical insights for beauty entrepreneurs.
We also examine some key intellectual property strategy issues relating to protecting beauty products, including in the battle against dupes, as well as the opportunities and risks for brands in selling their products via social commerce such as TikTok. Finally, with consumer scepticism about marketing authenticity at an all-time high and the ASA deploying AI technology to monitor compliance, we review the latest guidance on the use of 'before and after' imagery in beauty and wellness advertising. 
As always, the subjects covered in this edition truly reflect the dynamic nature of the industry. If there is anything that you wish to discuss further, or any ideas for future issues, please do not hesitate to contact me or any member of the team.