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Beauty Watch

Issue 2: October 2021

Beauty Watch
News
a group of white containers and a candle on a book
The rise of beauty boxes and subscription models

'Beauty Box' subscriptions have been around for some time, with Birchbox and Glossybox being some formative brands, but they are increasing in popularity. The concept is this: customers pay a subscription fee and receive a regular box full of cosmetics and skincare products (usually monthly).

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