Mishcon de Reya has advised Morphe, the successful beauty brand, on their release with online beauty and fashion site ASOS. From early February, Morphe and Morphe 2 will be available via the online platform.
Anne Rose, an Associate in the Commercial team and Co-Leader of the Blockchain Group, who worked on the deal commented: We have now worked on over 10 distribution agreements with FORMA brands (formerly Morphe Cosmetics). This partnership with ASOS includes the distribution of Morphe and Morphe 2, the newly launched Gen Z-focused sub-brand that champions glowy, glossy looks. I am extremely proud to be part of Morphe's journey and relaunch last year as FORMA Brands - an incubator, accelerator, and curator of next-generation beauty brands. I look forward to continuing to help FORMA Brands with its international expansion and ever growing portfolio of multi-category brands.
Morphe, part of the FORMA Brands Group, is a beauty retailer that offers high quality makeup and more at an affordable price. Founded in 2008 among the artists and influencers of Los Angeles, Morphe earned its reputation for a bold approach to makeup that honours self-expression.
ASOS is an online retailer for fashion and makeup lovers. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house.