Personal Profile

Anne is an Associate in the Commercial team and Co-Leads the Blockchain Group. She has experience in advising on data and privacy issues and a wide range of IT and commercial contracts including IP licences and assignments, franchising, agency, distribution agreements and sponsorship agreements. Her clients extend across a number of sectors, with a focus on technology, sport, media and retail.

Anne is recommended for both franchising and sport in Legal 500. She is a member of the International Association of Privacy Professionals and holds a CIPP/E certification. In addition, she has an interest in the use of blockchain and artificial intelligence, and leads a sub-working group of Tech London Advocates Blockchain, focussed on Legal & Compliance matters. She has a diploma in Fintech from the Säid Business School, University of Oxford.

She has appeared on the expert judging panel of a number of retail tech start-ups at Retail Week Live and has lectured at the London College of Fashion. In a previous role, she completed a secondment with Debenhams.

She has acted for a number of governing bodies, promoters, sponsor and players across sports on major broadcasting matters, image/digital rights agreements and sponsorship arrangements. Recent work includes running an auction for the governing body and organiser of two major European rugby union club tournaments on its media rights.

Anne has featured in the national press, commenting on key legal issues for game developers to consider in respect of their products.

Key Experience

  • Acted for a governing body and organiser of the two major European rugby union club tournaments on the auctioning of sports media rights across multiple platforms. 
  • Represented a number of international rugby players on their image rights and sponsorship related issues
  • Acted for Europe's leading and longest-running mixed martial arts promotion on its sponsorship and co-promotion agreements
  • Advised an Israeli tennis organisation on its player agreements and sponsorship arrangements
  • Advised a plc specialising in the provision of communications solutions in respect of its data protection obligations.  
  • Represented a global multi-channel retailer on a number of its commercial and technology contracts.
  • Acted for a governing body and organiser of the two major European rugby union club tournaments on the auctioning of sports media rights across multiple platforms.  
  • Advised a multiplatform television service on its carriage agreements and digital platform promotion obligations.

Career History

Associate, Mishcon de Reya LLP
Associate, Simons Muirhead & Burton LLP
Trainee, Reed Smith LLP
University of Bristol, Classics

Articles and Publications

  • Incorporating e-commerce into your franchise system (Retail & Leisure International) May 2017
  • Diving into the EC’s draft ePrivacy Regulation: steps for online gambling operators (Online Gambling Lawyer) March 2017

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