Commercial strategies to maximise opportunities
Ashley Williams (Mishcon de Reya), Patrick Farrant (Mishcon de Reya) and Beringea VC
Entering the US market requires a well-thought-out commercial strategy. This module focuses on market entry strategies, competitive analysis, and building a strong brand presence. Participants will explore distribution channels, pricing strategies, and partnerships that can enhance their market position and help scale revenue.
Operating in a different intellectual property and data regime
Sally Britton (Mishcon de Reya), Conor McLaughlin (Mishcon de Reya) and James Boyle (Mishcon de Reya)
Protecting intellectual property (IP) is crucial when entering a new market. This module examines the IP landscape in the US, including patents, trademarks, and copyrights. Companies will learn how to safeguard their innovations and brand identity, addressing concerns about infringement and enforcement.
Managing data privacy and compliance is a significant concern for companies expanding to the US. This module provides a brief overview of key US federal and state data protection laws, including federal laws related to health data, children's data, marketing emails, and marketing calls and texts. We will also cover state laws such as the California Privacy Rights Act (CPRA, formerly known as the CCPA) and other similar state laws, as well as the recent developments in app-specific laws. Participants will learn strategies on how to implement robust data management practices that ensure compliance and build trust with customers.