Mishcon de Reya Associate, Alexander Rhodes, this week wrote for The Independent and The Evening Standard in his capacity as CEO of elephant protection charity, Stop Ivory.
In the first 10 years of my life, half of Africa’s elephants were killed to supply the West with billiard balls, piano keys and hairbrushes. It took a huge public outcry, common cause and an international trade ban to stop that slaughter.
Today, 26 years later, we again face a battle for the elephant. But this time there are only 400,000 left; 100,000 have been killed in just three years. In places, only a handful eke out their perilous existence in the shadow of once-mighty herds.
This living icon of Africa’s great natural wealth is being sacrificed while the criminal and corruptible profit by selling its ivory to unaware aspirational consumers thousands of miles away. Elephants will only survive if they are valued over their ivory and immediate frontline protection is delivered to the forests and savannahs of Africa.
Read the full article here.
The Evening Standard