Kiran Sandford
Business Shapers
14 November 2014

Gambling Advertising – The ASA’s latest Review

The Advertising Standards Authority (ASA) has published its long awaited review of gambling advertising.  The review, announced earlier this year, was prompted by the increase in gambling advertising following deregulation after the introduction of the Gambling Act in 2007.  It covers the following three key areas:

  • Trends in complaints: an analysis of complaints data from 2007 onwards, to identify trends in complaints about gambling advertising;
  • Public opinion on the current advertising regime: the results of research undertaken by an independent agency into the public’s views on gambling advertising;
  • ASA decisions: a review by the ASA of the 398 complaints received in the past year, to decide whether they had reached the right decision in each case.

Read the full article on Business Shapers.