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Jazz Shaper: Ryan Edwards

Posted on 18 October 2025

Audoo CEO & Founder Ryan Edwards is a fintech executive and former musician.  

Ryan Edwards

After a successful career as a drummer in indie-rock band The Lines (scoring a Top 10 hit with their track ‘Domino Effect’), he worked in retail - from running stores to running his own entrepreneurial ventures, then transitioning into roles at Visa Europe, Bink and Grapple Mobile. ‘Privacy warrior and data geek’ Ryan oversees all day-to-day activity at Audoo and works closely with the board and investors. 

Highlights

I think probably semi-retired musician, maybe a bedroom musician but as life gets busy and you have children and a family it definitely takes a back seat.

I got to be me, we got to tour, we got to play to huge crowds, meet our heroes and all that.

It was a good reality shock... okay head down, I’ll go and work and figure this out.

I’ve always been quite driven, I always knew there was a world out there and I guess I’d had a flavour of that world from the music.

We describe ourselves as a technology business and we’re serving the music industry.

I just took very small steps each stage and actually looking back 6 years ago now, definitely didn’t know the size of the problem.

It does show sometimes just pushing and trying and, and taking those steps you know, it definitely pays off.

I internalise it quite well because I think you have to particularly when you’re running a business day-to-day.

We still see ourselves as this little tech, this, this like little project that we’re, we’re doing and we are working on but it’s validation.

This was just a small idea that really got out of hand. It just kept going.

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