With over 20 years of experience in health, wellness, and nutrition, Nick is on a mission to change the way we hydrate. Hydration isn’t just about drinking water—it’s about making small, easy changes that supercharge your health and transform your day.
Nick's journey spans across multiple industries, but his heart has always been in sales and education, and over the years he has delivered hydration workshops to thousands of people— across the NHS, the Military, Fire Service, schools, universities, and even professional athletes.
After delivering hundreds of hydration talks, Nick noticed something BIG: people just weren’t drinking enough water, and the hydration products on the market were loaded with sugar, calories, artificial ingredients, and no real functional benefits. So, in 2017, he set out to create something that would change the game—a hydration drink that’s zero sugar, packed with vitamins and electrolytes, and completely free from artificial colours, flavours and sweeteners. The first concept was finished in mid 2018, and Vidrate officially launched in January 2019.
Highlights
I’ve got a very addictive personality so I am either all in or not at all.
You don’t have to change your entire lifestyle to be healthier if you make lots of little changes to your day to day, the impact it has on your life is phenomenal and unbelievable.
ViDrate has been created to help you drink more water – that is kind of the one sentence answer.
We made the first in the world, still to our knowledge, that’s zero sugar and natural, only natural ingredients with added vitamins, electrolytes.
I genuinely, sincerely believed it could be done.
You can be in business and actually do the right thing is my belief.
We care about customers and that’s where customer first, every flavour’s chosen by my customers and our community.
We still put a handwritten note in every single online order which is something that myself and my business partner started when I was working six jobs and packing an hour a night on the floor.
The reason that they back it was that they didn’t believe I could fail.
Set boundaries – people need to set boundaries.