The Gut Stuff was built to democratise gut health and now has a highly successful snacking range, a corporate wellness services business, 3 books, a consumer-focused gut health app and even their very own (now global) tv show “Know your sh!t”.
Highlights
We are so passionate about getting the word out there and it’s like just speaking from, I don’t want to say from the heart, from the gut, I don’t know.
Health was just not being ill and wellness was something that Gwyneth Paltrow talked about.
If an alien was to come down from outer space they’d actually see us all as hybrid creatures, so half human, half microbium.
People that need this information most aren’t getting it and we want to democratise this information.
We had to be affordable, accessible for everyone because that was our mission.
We were just so gung ho, wonderfully gung ho and naïve that I think if we knew what we know now, you know, of course we’d do it again.
The values we have as a business is not being scared to be in the room with the big guys and gals.
When you’re mission led, it’s not about us, it’s not about you know, how much product we shift like this is a mission that needs to happen.
We sort of switch off by doing, so we did this thing, we took the team Forest Bathing.
It was the start of us really believing that two wee working class girls from Scotland could yeah, could do something with their lives.