The company began while she was pregnant wanting a more passion-led lifestyle so she quit her corporate job and focused on features that were missing in the fitness industry such as more 'fun' and 'friendliness'.
Starting out with just £200 to buy a few second trampolines, the Bounce business boasts a million pound turnover and has just has its 10th birthday, relishing in reaching its goal of helping an average of 50,000 attendees every month, find a love for exercise.
Expanding into other areas of resistance-based-fitness such as reformer pilates and spin bikes, and you'll find one of their 350 Bounce studios in high streets and communities around the UK, as well as across 15 other countries worldwide.
Highlights
I think being afraid is something that’s really acutely aware in my day to day life... it makes me attack and go forward with what my greatest fear would be and just do it and try it.
To sit and to think about [fear] too much, it is just not a place I can be.
What’s the worst that can happen? It’s already a fear so if it’s going to be a reality then see how that goes.
That’s the part of it that makes you go and do more and more and more and achieve more and more and just lower and lessen that worry of fear or anxiety when it starts to work out.
I wasn’t always good at stuff but I certainly knew that that was the measure of their happiness or their proudness for me and it just became something that I felt certainly proud of myself and a love for sport.
A lot of people can be passionate about the thing that they are doing but may not have the right skills to back that up.
You’ve got to be genuine obviously but you’ve got to look for that thing in the person that you are speaking to or selling to that you connect with and how you can bring something to their life.
We’re selling an experience of togetherness so it’s a group exercise class that’s sociable, fun and it unites people and that’s the focus of what I am doing every day.
If you aren’t passionate about the core product or the core service and you’re the CEO of it, then I don’t believe you.
Evolution is integral to bounce... part of our secret is to evolve consistently.