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Jazz Shaper: Justin Basini

Posted on 3 May 2025

Justin Basini is the Group Chief Executive Officer and the entrepreneur behind ClearScore. The ClearScore Group is now one of the leading consumer financial businesses globally helping over 23 million people on four continents. Justin established the business 2015 with a breakthrough proposition that put users in control of their credit report and score for free, forever.

head and shoulder photo

ClearScore is now the #1 in the UK, South Africa and Australia, with growing businesses in Canada and New Zealand.  

Outside of ClearScore, Justin is Chair of The Money Charity and a Non-Executive Director at the CMA. 

In March 2018 Justin was selected as the PwC Private Business CEO of the Year and in November 2018 he was named the UK’s Scale- Up Entrepreneur of the Year at The NatWest Great British Entrepreneur Awards. Justin was a finalist for EY Entrepreneur of the Year 2020.   

Justin has had a varied career building fast moving and valuable branded franchises for big companies and as an entrepreneur. His early career started with Procter & Gamble and then moved into consulting with WPP. Justin then joined Deutsche Bank in retail e- ventures moving to work in Corporate Finance. From 2006 to 2009 Justin was Chief Marketing Officer for Capital One in Europe running all market facing initiatives.  

In 2010 Justin founded ALLOW which offered consumers the ability to protect their data and privacy. ALLOW acquired thousands of customers at launch, built a unique technology and grew to a team of 12 undergoing two rounds of multi-million-pound investment. The business was sold in early 2013.  

Justin has been a popular blogger and writer on digital issues, marketing and entrepreneurship for over 10 years at www.basini.com and in July 2010 his first book Why Should Anyone Buy From You? was published by the Financial Times. 

Highlights

You can’t waste time and you have to take the opportunities that are ahead of you.

Every overnight success has been baked for decades and decades.

Hard work and talent is necessary but not sufficient; you also need a huge amount of luck.

There’s an over fascination with the Mark Zuckerbergs and the Elon Musks... they have also been really, really, really lucky.

Everybody is making it up all the time.

Pattern recognition is very, very important.

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