In 2015 Ed and Andy met performing in a show in London’s West End. Their gruelling schedule was intensely physical; eight shows a week, dancing under hot lights, a dressing room five flights away from the stage — and no lift. That’s not to mention the rehearsals, classes, and training during the day.
Mainstream deodorants just weren’t cutting it. Antiperspirants stained clothes and didn’t stop the sweat, while natural deodorants left them smelling like B.O after only a few hours. So they decided to create one ourselves.
They spent three years researching, developing, and formulating, collaborating with leading experts in fragrance and cosmetic science with exacting standards and a whole heap of creativity. The Deodorant Balm was finally born.
Highlights
Tested on dancers, not on animals.
We accidentally created something that really worked.
I’m a creative, I made a deodorant in the kitchen.
Discipline is freedom.
Don’t go wide, go niche.
We want to empower performers that they can change career.
We’re building a team that’s really, really strong.
We made a pledge that we’ll never release a product just for the sake of it.
It felt very inauthentic, I think, for us.
Global domination is on the cards.