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Jazz Shaper: Dhruvin Patel

Posted on 01 October 2022

Dhruvin Patel is the Founder and CEO of Ocushield, a company that produces medically approved blue light filtering products and protectors that make eyes healthier and people happier. 

Dhruvin came up with the idea whilst studying Optometry at university and, having received a development grant from City University of London, built Ocushield into an internationally distributed, MHRA medically rated product that has transformed thousands of peoples’ eye health and quality of life. From humble beginnings to building Ocushield, getting featured on Dragons' Den (and winning over Peter Jones & Tej Lalvani in the process), Forbes, The Guardian & USA Today, Dhruvin has enjoyed an entrepreneurial journey full of ups and downs. Ocushield has now helped over 300,000 eyes in over 70 countries.  

Highlights

I wanted a solution for myself and thought: why don’t I create something that I can use and hopefully, other people will want to do the same? 

I was very much ‘forget the market research, forget the business plan, let’s create a product and if it works then we’ll figure the rest out’. 

I was quite fortunate because when you are at university, you are in a unique landscape where you have people with different expertise. 

In the journey of being an entrepreneur, no one has all the answers so, the beauty for me is, I get to get up every day and learn something new. 

I didn’t create a business plan, I kind of rolled with the punches as I went along. 

At the back of my mind, I always think about how I can deliver for the business as well as investors now because they are an extension of the business, they are part of the brand. 

I’m privileged to be a business owner. 

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