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Mishcon Academy: Digital Sessions - Brexit and Brands: The end of the transition period and beyond

Posted on 09 December 2020

Mishcon Academy: Digital Sessions are a series of online events, videos and podcasts looking at the biggest issues faced by businesses and individuals today.

This session was recorded on 7 December 2020. The information in the film was correct at the time of recording.

Many will have taken advantage of the cost effective EU-wide system for protecting their trade marks and designs. For new rights after 1 January, however, brand owners will need to file separate applications – in both the UK and the EU. But, the package of measures in the Brexit Withdrawal Agreement avoids disruption for rights owners in relation to their existing portfolios. EU trade mark and design registrations will be preserved in the UK through the automatic creation, free of charge, of a UK right. Overnight, the UK trade marks register will treble in size, with around 1.4m EU trade marks being cloned into UK rights.

In this video our speakers consider how brand owners can prepare for the influx of cloned UK rights, the impacts on their portfolios, their commercial arrangements and management of disputes before the Registries and the Courts.

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