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Susan Freeman in Property Week on whether it is time for a 'real estate rebrand'

Posted on 16 May 2023

In her latest piece for Property Week, Real Estate Partner Susan Freeman looks at the current reputation of the real estate industry and poses the question – does it need a rebrand?

She explores the challenges facing an introspective sector, particularly in terms of a lack of public awareness around its key players and the array of roles people occupy within the sphere of the built environment.

She also details some of the excellent outreach initiatives that are underway to attract new talent, and how the growing use of technology and increased focus on sustainability are bringing new roles and skillsets into the sector.

Read the full article.

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