Sports Group Summer Reading List

Sports Group Summer Reading List

Issue 1
The Legal Realities of AR Technology

The Legal Realities of AR Technology

How can the major clubs use technology to attract more people back into their stadia and retail concessions?

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Sports stars: the use of trade marks for merchandise & branding

Sports stars: the use of trade marks for merchandise & branding

What should sports stars bear in mind when registering their nicknames as trade marks for merchandising and branding purposes?

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Football bankruptcies - a cautionary tale

Football bankruptcies - a cautionary tale

Despite the vast sums of money in football why have some high-profile players been made bankrupt in recent years, and a handful of clubs been placed into corporate insolvency procedures?

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eSport player contracts

esport player contracts

In the quickly evolving world of esport, managing relationships between an esport organisation and esport players can be difficult. The consequences of handling a player dispute badly or getting a player contract wrong can be costly to say the least.

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The 'milkshaking' problem

The 'milkshaking' problem

The administration of performance enhancing drugs to equines 'milkshaking' is an issue receiving little media attention, despite the economic value of horse racing being £1.1 billion.

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Match-fixing and doping in eSports: the need for regulation

Match-fixing and doping in esports: the need for regulation

This article explores the rising numbers of esports players receiving permanent bans for match-fixing and illegal betting, as well as a rise in hacking an opponent’s software or using performance enhancing drugs to maintain concentration.

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