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Beauty Watch

Issue 5: July 2024

Beauty Watch

Editor's note

Nina O'Sullivan, Professional Support Lawyer, Dispute Resolution

Welcome to the latest edition of Beauty Watch, focusing on legal and regulatory developments for businesses in the beauty, cosmetic and wellness sectors.

In this issue, we take a look at the pace of change in the sector including in the context of using patent protection to safeguard and enforce innovation. We also look at the regulatory oversight exerted by, for example, the ASA in relation to beauty advertising, competition regulators, and in relation to sustainability credentials.

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News

Competition regulation in the beauty industry: areas to watch

The beauty industry is an ever growing and highly competitive sector, where innovation and brand image play a crucial role in capturing the attention and loyalty of consumers. Amidst the pursuit of growth and profitability, it is essential for brands to remain vigilant of the complex competition regulations that govern their practices.

News
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A joyful decision for a heritage brand

Heritage brands in the perfume and cosmetics industries often have histories spanning many years, and have become synonymous with luxury, sophistication, and quality. But where the height of a brand's reputation is perhaps more 'in the past', what is the impact in opposition or invalidity proceedings?

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