Rebeca Guzman Vidal is the group head of retail at international investor, asset manager and developer Chelsfield, where she works on retail strategy across a global portfolio that spans gateway cities including London, Paris, New York and Hong Kong.
Chelsfield is currently redeveloping a third of the 3.5 acre Knightsbridge Estate, a mixed-use, retail-led portfolio in London, on behalf of owner The Olayan Group. Rebeca is heavily involved in bringing new retailers to the development and leveraging relationships that cross over into the Paris and New York portfolios. More recently, she has also focused on refining the long term retail strategy of the portfolio to ensure its resilience as the world prepares for a global recovery.
In Paris, Rebeca is working on projects on Avenue Montaigne that will significantly change the retail landscape of the Triangle d’Or whereas in New York she is working closely with the team in delivering a best-in-class amenities and retail strategy for the redevelopment of 550 Madison Ave., a Philip Johnson-designed tower that has been completely re-imagined by the ownership team including delivering the largest public green space in the Plaza District in recent decades.
Prior to joining Chelsfield, Rebeca worked at CBRE where she was part of the London retail advisory team working for some of London’s major landlords including Grosvenor, The Crown Estate, Cadogan Estate and Great Portland Estates. She specialised in luxury assets and worked on a number of high-profile placemaking schemes including Regent Street, Sloane Street and Mount Street. She started her career in the Barcelona office and subsequently moved to London and later Hong Kong. Throughout her experience, Rebeca grew more enamoured with global retail and regularly visiting key “gateway cities” to check out the latest store and restaurant openings.
In her free time, Rebeca typically enjoys travelling and is a real foodie, so will travel for food, a neat combination. Since the Covid crisis started she has been living in London and turned her attention to starting a “positive talk only” retail podcast with two co-hosts who also work in retail real estate ironically called “Retail is Dead” as well as cooking new recipes and religiously working out both at home and where permitted in gyms too as a fervent supported of local gym group Third Space.