Launching new campaigns or products requires an assessment of the risk of infringement of third-party intellectual property and related rights, as well as how to protect your position strategically.
Businesses also routinely come across potential infringements of their rights and need to assess the potentially relevant IP rights, and how to manage enforcement of those rights.
In this session, we will provide an overview of the key IP rights to consider (from both a clearance and infringement perspective), including step-by-step guidance based around case studies.
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