What is Spotlight?
Spotlight is a crisis management simulation which allows businesses to practise handling a social media crisis, and testing their response and strategic communication under pressure.
How does it work?
The simulation is tailored to your business, incorporating relevant facts or specific obstacles to give you a realistic, immersive experience of a trigger event escalating in real time. As the crisis unfolds on social media channels, and is then picked up by further national and international media, you have to deal with the actions and reactions of our experienced team, posing as customers, competitors, journalists, activists and other key players. Simulations can be hosted over one or more sites, or conducted entirely virtually, allowing participation from your team wherever they are.
What are the benefits?
Spotlight allows you to see first-hand how latent reputational risks can play out online, and the potentially lasting negative impact. It allows you to experiment – in a safe environment – with how and when to engage, including with key stakeholders and the public. Attendees leave the session armed with practical and legal tools, as well as the experience and confidence to manage a reputational crisis in real life.
Our specialist reputation lawyers work with you at every stage, from creating a bespoke exercise to providing you with an in-depth follow-up report with specific feedback and advice on changes you can make to your existing systems and processes to reduce the risk and likely impact of a future crisis. Our experience dealing with the media and online attacks means we can anticipate the likely reputational risks and – crucially – help you mitigate them.
For more information, please contact Emma Woollcott.