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The Mishcon Innovations Series: Eshita Kabra-Davies

Founder of By Rotation

Posted on 14 October 2023

Eshita is the Founder and CEO of the award-winning app By Rotation, the world's largest shared wardrobe. After seeing the effects of textile waste while on honeymoon in Rajasthan, Eshita decided to effect change through the launch of By Rotation.

Her aim is to build a conscious, inclusive community that democratises fashion and whilst also protecting the planets. With over 400,000 active users, By Rotation is now the largest fashion rental platform in the UK and has also expanded to the US.

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