Propertyshe podcast: Naomi Heaton Founder and CEO of The Other House

Posted on 09 November 2021

Naomi Heaton, MA Hons (Oxon) is founder and Chief Executive of The Other House, a new lifestyle hospitality brand in prime central London from The Portfolio Club. Established in December 2019, this is a joint venture between London Central Portfolio Ltd ("LCP"), leading real estate investment advisory and APG, the largest pension provider in the Netherlands which manages approximately €587 billion in pension assets on behalf of its pension fund clients.

Since its creation, the venture has acquired two assets, the Harrington Hall in South Kensington and the Wellington Block in Covent Garden, both of which require significant development, opening in 2022 and 2023, respectively and is actively acquiring more.

The Other House will blur the lines between hotels, serviced apartments and the Private Rented Sector to create a new sector of 'Residents' Clubs' in the accommodation space. Residents are able to book from a day to a year (or more) and there will be real emphasis on place making. Whilst the initial focus will be on prime central London, the venture will expand globally, catering for the aspirational business and leisure traveller

Naomi is also Chairman of the LCP Group. She founded LCP in 1990, exclusively to represent investors in the private rented sector in Prime Central London. It offers an all- encompassing service including property search and acquisition, refurbishment and design, letting and rental management, based on sophisticated financial modelling. She has also launched a number of funds investing in this asset class.

Her unparalleled experience in the sector and entrepreneurial vision led Naomi to observe the rapidly changing requirements of the millennial generation in terms of place making, lifestyle, and the use of technology in the accommodation sector and the need for a sea change in how this is approached. Previously Chief Executive of the LCP Group, she appointed Andrew Weir, ex head of Foxtons, to this position in 2020 so she could concentrate on the development and launch of The Other House.

After graduating from Oxford University, Naomi entered advertising becoming a main Board Director at Saatchi & Saatchi and Young & Rubicam, advising blue chip, multi-nationals. She writes frequently in the national press and is regularly invited by the BBC and Sky News to comment on property related matters.

Naomi has been elected one of Citywealth's Top 50 CEOs and is represented in the Spear's 500 and Tatler's Advisory.

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