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Jon Baines, Data Protection Advisor, Dispute Resolution

Jon Baines in CityAM: Can football players protect their information?

Posted on 12 July 2023

Jon Baines has been quoted by CityAM, in an article about data protection legislation for footballers. Fifpro, the international union for professional footballers, recently announced a new database that will allow players to manage their personal information. New technologies, such as volumetric tracking, have rapidly accelerated the amount of data captured per game.

Jon Baines said, “the Fifpro data platform may now have the potential to give players, or those who directly represent them, more control over the collection and commercial use of their own data.

“This may not, however, end the legal debates about such data use: questions may still arise about whether, for instance, performance data which is available in the public domain can realistically be protected from use by others, and it is possible that disputes in other areas of law (such as competition and intellectual property) may instead emerge.”

Read the full article on CityAM now.

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