Sarah Downey
Legal Business
17 March 2015

‘We have to find our own place’: Mishcon de Reya kicks off strategy review as it looks for 10-year plan

After surpassing revenue targets two years early last summer, high-flying City firm Mishcon de Reya has kick-started the process for its firmwide strategy review and is currently interviewing external consultants to help shape its vision.

The firm is two years into its current three-year strategy, which involved investing heavily through the down-turn and building a distinct brand as an adviser bridging high-end private client work with an entrepreneur heavy corporate client base. It's clearly paid off so far, as the firm has enjoyed strong growth and in the summer hit its target of £100m in revenues by 2016, with 2013/14 turnover up 18% to £104.6m and profit per equity partner up by 16% to £975,000.

Speaking to Legal Business, managing partner Kevin Gold said the firm's upcoming ambitions take a more long-term view: 'We've given ourselves one year ... we'll do it slightly differently, we'll be looking at a more long term vision than a three-year plan, say a ten-year vision broken down into three-year plans with annual budgets.'

Gold said the plan will include maintaining its focus on private client and litigation work, as well as the issue of internationalisation, of which the latter task is being delegated to partners Adam Rose and Kasra Nouroozi.

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