Lewis Cohen
Global Legal Post
02 April 2015

Top 5 tips for growing your luxury business internationally

A good number of luxury retailers, such as Louis Vuitton, have grown their own successful international operations. However, there are others that, despite significant financial investment, have struggled to match their domestic success overseas.

Working with the right partner can reduce some of the risks associated with overseas expansion. A partner can be chosen that has a proven track record of operating in the local market, tried and tested supply networks and distribution channels, a first-hand understanding of the culture, language and local laws and access to key real estate. Luxury brands that are known to have used franchising arrangements to successfully grow into new territories include Giorgio Armani, Dolce & Gabbana, Christian Dior, Tiffany’s, Cartier, Saks Fifth Avenue and Harvey Nichols. International expansion will throw up a multitude of issues for luxury brands. Here are my top five tips:

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