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Sally Britton on LBC discussing the "Sussex Royal" brand name

Posted on 20 February 2020

Intellectual Property Partner and Head of the Brands group Sally Britton was interviewed by Chris Golds on LBC News on the news that the Queen appears to have asked Harry and Meghan to rebrand their "Sussex Royal" trademark. Sally discussed what issues Meghan and Harry could face and what options they have for the future, saying;

"There are specific provisions in the Trade Marks Act that prohibit the use and registration of the term Royal and royal insignia (including Royal crowns) as trade marks if they suggest royal patronage, or a royal association, such as employment, without specific consent from the Queen. 

It is unsurprising that the Queen appears to have asked Harry and Meghan to rebrand. The Sussexes have agreed to step back from official Royal duties therefore the use and registration of SUSSEX ROYAL without the Queen’s consent is inconsistent with UK law and the Queen providing her consent would be a significant departure from the Queen’s current position regarding the commercialisation of the Royal brand.

Moving forward, like any brand owner, the Sussexes will need to be mindful of earlier rights when creating and investing in a new brand."

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