Data is an important asset to retailers, and they will have been watching developments post-Brexit carefully. The EU GDPR no longer directly applies in the UK, but the UK now has its own (largely similar) "UK GDPR". Most businesses in the UK are subject to the UK GDPR, and may also be subject to the EU GDPR. It will be important to monitor whether divergence between EU GDPR and UK GDPR begins to happen – if it does, this could have important economic and legal implications.