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From Design to Digital: Emerging Uses of AI in the World of Fashion

Posted on 18 December 2023

From Adobe’s AI-powered dress to the launch of a new AI fashion week, AI is a trend that has taken hold in the fashion world. One that promises to streamline the design process, improve the customer shopping experience and ultimately drive more sales.  Here are the key ways that AI is transforming the fashion industry.

Revolutionising the design and creative process

AI now gives creative directors and fashion houses the ability to streamline their process from design to production through AI-generated design features. Online fashion retailer Revolve has made great use of this and is already selling AI-designed clothes to the public. In fact, according to an analysis by McKinsey, generative AI could add up to $275 billion to the fashion, apparel and luxury sectors’ operating profits in the next three to five years.

Generative AI gives designers the ability to create unlimited variations and ideas to play with. Image generators like MidJourney and DALL-E can be used as part of the creative design process to generate mood boards and inspire design choices, even if the designs are still being made by humans. This streamlining of the creative process will enable fashion brands to focus on the more strategic side and achieve design-to-market processes in record time.

Read the full article on MDRx

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