Patricia Michelson

Posted on 17 October 2020

Patricia Michelson is the Founder and Director of La Fromagerie – the award-winning cheese shops and wholesale business.

La Fromagerie was founded by Patricia in 1991, whose love of cheese began whilst she was skiing in the alpine resort of Meribel, had a tumble, lost her bearings and ended up buying a small piece of cheese from the local cheesemonger on her way back to her chalet. Patricia returned to London with a 38kg wheel of Beaufort Chalet d’Alpage which she sold from her garden shed, then graduated to a weekend stall in Camden Market a few months later, and before long, opened a tiny shop before moving to her current premises in Highbury nine months later. 

La Fromagerie now comprises three shops, featuring the temperature and humidity controlled signature walk-in cheese rooms housing over 200 cheeses. There is also a successful wholesale business, supplying some of the most reputable chefs and restaurants in the UK.

Patricia also has an award-winning book: 'The Cheese Room' which was published in 2001, and her second book: 'CHEESE' was published in 2010.

Highlights

I like cheese.

You would see in these incredible restaurants a cheeseboard and that’s how I started to think ‘Wow, there’s more to cheese than cheddar’.

Slowly I became this sort of nutcase about cheese.

I said to myself ‘if I get down this (slope), I want to do something else with my life, I don’t want to be working for somebody else, I want to try and do something for myself.'

I started on a shoestring.

Something like cheese gives you a very clear reference to how to be a good person, how to respect the place that you live, and looking after your animals is just as important as looking after the land.

A farmer, a dairy and farms are so important to the way we live.

Taking milk and transforming it into curds and then into cheese is a magical process.

This is a magical world because a lot of you think of cheese as coming out of a packet… taking away the romance of what actual cheese really looks like.

I hate the idea of going down corridors and just buying off of shelves. Everything is placed in the shop for a reason.

I don’t have fancy cars and three homes and stuff, I don’t need that. My business is the thing that gives me joy in a way, I love my kids, I love my grandchildren and they’re all part of it.

I think life is different now, you need to stand back and look and be a little bit more reflective and a little bit more caring.

How can we help you?

How can we help you?

Subscribe: I'd like to keep in touch

If your enquiry is urgent please call +44 20 3321 7000

COVID-19 Enquiry

Please enter your first name
Please enter your last name
Please enter your enquiry
Please enter your email address
Please enter your phone number
Please select a contact method

I'm a client

Please enter your first name
Please enter your last name
Please enter your enquiry
Please enter an email address
Please enter your phone number
Please enter a value

I'm looking for advice

Please enter your first name
Please enter your last name
Please enter your enquiry
Please select a department
Please enter your email address
Please enter your phone number
Please select a contact method

Something else

Please enter your first name
Please enter your last name
Please enter your enquiry
Please enter your email address
Please enter your phone number
Please select your contact method of choice