Jazz Shaper: Alex Depledge

Posted on 13 November 2021

Alex Depledge is the founder and CEO of Resi, an online architectural platform.

She had previously founded and led Hassle.com, before selling it in 2015 to Helpling. In 2016 she was awarded an MBE for services to the sharing economy.

Resi is an all-in-one home improvement platform, allowing people to extend, renovate, and create with ease. Powered by over 100 in-house experts, it covers design, planning, building regulations to project financing. Since 2016, Resi has helped over 3000 homeowners nationwide. 


I’ve always had a really, really strong sense of fairness, of right and wrong and you start to realise that if you have a slightly public platform, you’re wasting it if you don’t use it.

I think you have to build a support network and I don’t mean like friends, family, I mean like a specific person for a specific thing – someone who's your commercial mentor, someone who's your people mentor.

I think ultimately when you lose focus that’s when things always go wrong.

I’ve never in my life felt that I couldn’t do something that I wanted to do.

Everyone had the same mission – to make London a better place to live and do business.

We just started really small by saying right, if you’re buying or selling a home or you have a home, what do you want to know about it?

We digitised the journey, we made it quicker, we made it slicker and we made it hopefully more transparent, so people could understand, and very visual, so you could see the space and experience it

3% of all funding is women and their businesses which is a ridiculous number.

One thing that I really try to do at Resi is create a very positive parenting environment where both men and women get equal maternity and paternity leave.

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