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BBC World Business Report: Kit Kat shape trade mark battle
 FirmNews 
Date
11 June 2015

BBC World Business Report: Kit Kat shape trade mark battle

Sally Britton, Intellectual Property lawyer at Mishcon de Reya, speaks to the BBC about today's opinion by the Advocate General regarding Nestle's request to trade mark the Kit Kat bar shape.

Commenting on the case, Sally said: "This is another case about a non-traditional trade mark – we've seen lots of successful businesses, such as Apple with its retail store, Christian Louboutin with its red sole, relying on non-traditional trade marks. The world has moved on from just words and logos."

Click here to watch the full interview, at 4 mins 50 seconds