Emily is an Managing Associate in the Commercial team, having joined the firm in May 2017. She advises clients across a number of sectors, with a particular focus on the technology and retail industries. Her experience includes advising on procurement, logistics, technology and consumer facing agreements, and providing advice on advertising and data protection issues. She has worked on a wide range of IT agreements, including software licensing, SaaS and development agreements, and assisted on multiple IT-based corporate transactions. Emily's clients range from SMEs to well-known brands within the technology and retail industries, and she represents both suppliers and customers on major commercial and technology arrangements. Emily acts as a trusted advisor to her clients, providing an analytical and commercial approach to clients' projects and concerns.
Emily has a particular interest in Artificial Intelligence, having written a peer reviewed article on the intellectual property ownership of AI created works in 2015. She has since continued to increase her knowledge of this emerging technology, including familiarising herself with the data protection and ethical implications of AI and speaking at numerous events about the IP and data considerations of AI. Emily has also considered and advised on children's data protection rights for clients, which consequently led to her writing an in depth article for the Mishcon de Reya website on the topic.
Having completed the 'Essential Guide to the Fashion Business' course at the London College of Fashion, Emily has a keen interest in sustainability within the retail sector. She has undertaken a course in 'Fashion and Sustainability: Understanding Luxury Fashion in a Changing World', run by the London College of Fashion and Kering Group, written numerous articles on the issue and been interviewed by the press on the subject. She has spoken about sustainability within the retail sector at numerous events and also contributes to the Lawfully Chic blog.
Emily is a legal mentor in the Walpole Brands of Tomorrow programme: a bespoke mentorship programme that helps aspiring British luxury brands fulfil their potential, and also regularly advises participants of M:Tech, Mishcon de Reya's legal mentoring and advice programme for early-stage tech companies..
Emily completed secondments at a global e-commerce and technology company and an airline whilst at her previous firm.
- Drafting distribution and manufacturing agreements for multiple retail clients.
- Assisting with multiple corporate transactions in the retail and technology sectors.
- Undertaking a one-day-per-week remote secondment for a pharmaceutical company to draft a suite of procurement templates.
- Investigating the chain of title for a business critical piece of software and drafting the accompanying software licence for a gambling client.
- Drafting software licence and development agreements for two technology providers, including providing strategic commercial advice during negotiations.
- Undertaking GDPR audits for technology and art clients and providing general GDPR advice.
Associate, Mishcon de Reya LLP
Associate, Olswang LLP
Trainee, Olswang LLP
Articles and Publications
- "Risk-free" bet claims land operators in hot water, World Online Gambling Law Report, 2016
- Reap the benefits and avoid the legal uncertainty: who owns the creations of Artificial Intelligence?, Computer and Telecommunications Law Review, 2015