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Intellectual Property

Intellectual Property

Adding value at every stage of your IP’s lifecycle

The value of your IP depends on how it is managed at every stage of its lifecycle. With one of the largest IP groups in London, we help owners of some of the world’s best-known rights create, protect and exploit their IP. This demands a complete range of IP-related services: trade mark and design portfolio management; franchising and licensing, both domestically and internationally; the ability to take on the role of strategic commercial advisor in pursuit of key business objectives; and handling IP infringements swiftly and tenaciously. We will not only put a stop to any breach, we will deliver significant ROI. Our award-winning Mishcon Tulip product has already recovered more than £150 million for our clients over the last 15 years.

We are also providing rights owners with advice on Brexit, and our own business has made preparations to address the possibility of there being a 'No Trade Deal Brexit' at the end of the Transition Period. Mishcon de Reya IP B.V. is our new trade mark practice based in The Netherlands. A wholly owned subsidiary of the parent firm, it is there to guarantee your continued representation on EU Trade Mark (EUTM) and Design matters with the EU Intellectual Property Office (EUIPO) after the Transition Period ends.

Key Services

Anti-Counterfeiting and Piracy

We use our vast experience to devise global anti-counterfeiting and piracy programmes. We know how to take international action against parallel imports and grey market goods, whatever the sector but especially fashion & luxury goods, automotive, technology & media, pharmaceuticals, and FMCG.

Brands

We know how to safeguard your brand at every stage of its lifecycle, from creation to protection and enforcement. We add value not only via our expertise in trademark and design filing but by taking up a strategic advisory role and finding the right legal strategy to complement your commercial strategy.

Commercial Contracts

We have a reputation for distilling every deal down to its key issues, drafting the appropriate bespoke agreement, or revising existing agreements so that they protect your interests. While we are known for specialist expertise in several areas, notably sponsorship, franchising and technology, we advise on a broad range of subjects.

We have extensive experience advising authors, artists, copyright and database rights holders, publishers and users on copyright issues relating to protection, exploitation, clearance and enforcement.

Confidential Information and Trade Secrets

We have advised clients for many years on the best ways to protect and maintain the confidentiality of critical business information, and how to take robust action in Court where there is a breach. Where cases involve other IP rights, we call on our expertise in IP protection and litigation.

International Franchising and Brand Extension

We offer the full range of services: from helping a business to decide upon the most appropriate structure for their international growth and ensuring their brands and other rights are protected, through to drafting and negotiating contracts including franchising, licensing, agency and distribution agreements as well as sponsorship and merchandising agreements.

IP Disputes

We know how IP litigation can be used as a commercial tool so that clients can realise assets that have been exploited without consent. We understand what matters to you: stopping the infringement and securing a return on your investment.

Life Sciences

We have a full-service group of Life Sciences specialists: lawyers who are passionate and knowledgeable about this dynamic yet highly regulated sector; leaders in their field with scientific and technical backgrounds. The group focuses on patent, regulatory, major contract and competition law disputes across the sector.

MDR Brand Management

With the creation of MDR Brand Management, we look beyond the conventional legal parameters of IP to help brand owners add commercial value to their brands by exploring new products, sectors, regions and partnerships. We offer a complete suite of strategic, commercial and integrated brand services from brand licensing to franchise development.

Patents

We specialise in advising clients in technology-rich sectors, including pharmaceuticals, biotech, medical devices, chemicals, technology, telecoms and automotive, on contentious and non-contentious patent-related matters. These range from new product launches and freedom to operate, to patent infringement and validity disputes, to exploitation of patents, and a whole suite of commercial agreements.

Work highlights

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Pfizer

Advising Pfizer on its anti-counterfeiting strategy, including obtaining and executing search orders and freezing orders against suppliers of counterfeit medicines.

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Tesco

Representing Tesco on the international expansion of its fashion and accessory brand into a number of territories across the world.

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Matchroom Boxing

Representing Matchroom Boxing on boxing's first ever $1 billion commercial arrangement.

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Grant Thornton

Advising Grant Thornton on a worldwide rebrand in over 100 territories.

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Nintendo

Obtaining a novel Website Blocking Order against websites selling piracy devices.

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Daimler & Audi

Acting for Daimler and Audi on the enforcement of their IP rights, including in relation to alloy wheel designs and on general anti-counterfeiting matters.

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Gucci

Acting for Gucci against a variety of online and retail outlets in the UK and Europe as part of its overall IP protection strategy.

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Iceland Foods

Advising Iceland Foods on a high-profile trade mark dispute with the Icelandic government.

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Sky

Acting for Sky on trade mark protection and enforcement matters, including a wide-ranging dispute with an IT cloud-company trading in the UK and Europe under the name SkyKick.

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Hewlett Packard Enterprise

Representing Hewlett Packard Enterprise on its UK brand protection and parallel imports programme.