This publication is from our archive and no action should be taken in reliance on it without specific legal advice. You can see our latest publications here. Brand Matters Issue 12: April 2019 Post Editor's Note Welcome to the latest edition of Brand Matters, a series of articles and updates from Mishcon de Reya for brand owners and creators. News Brand owners beware: agreements restricting bidding on search terms may be anticompetitive In order to maintain or enhance the volume of products sold via their own website, brand owners often seek to limit the ability of authorised distributors (and in some cases their competitors) to bid on the brand owners' trade marks as keywords Subscribe Never miss a publication by signing up to our mailing list Subscribe Brand Matters: Subscribe
Post Editor's Note Welcome to the latest edition of Brand Matters, a series of articles and updates from Mishcon de Reya for brand owners and creators.
News Brand owners beware: agreements restricting bidding on search terms may be anticompetitive In order to maintain or enhance the volume of products sold via their own website, brand owners often seek to limit the ability of authorised distributors (and in some cases their competitors) to bid on the brand owners' trade marks as keywords