Brand Matters

Brand Matters

Issue 12
4724Editor's Note

Editor's Note

Welcome to the latest edition of Brand Matters, a series of articles and updates from Mishcon de Reya for brand owners and creators.

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6879Brand owners beware: agreements with distributors and competitors that restrict bidding on keywords may be anticompetitive

Brand owners beware: agreements restricting bidding on search terms may be anticompetitive

In order to maintain or enhance the volume of products sold via their own website, brand owners often seek to limit the ability of authorised distributors (and in some cases their competitors) to bid on the brand owners' trade marks as keywords

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6682Copyright and the Digital Single Market: EU Parliament approves Directive

Copyright and the Digital Single Market: EU Parliament approves Directive

Despite intensive lobbying and protests across Europe in the run up to the vote, the text of the Copyright Directive has now been approved.

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6829Project Zero: Amazon's fight against counterfeiters

Project Zero: Amazon's fight against counterfeiters

Not to be confused with the popular survival horror video game of the same name, earlier this year Amazon launched 'Project Zero' in a bid to show the market that it is taking serious measures against counterfeiters.

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1965Final report of the Environment Audit Committee falls short even though “fashion shouldn’t cost the earth”

Final report of the Environment Audit Committee falls short even though “fashion shouldn’t cost the earth”

Following the conclusion of its investigation into the sustainability of the UK’s fashion industry, the Environment Audit Committee has published its final report, which seems to lack any concrete solutions that tackle the issue.

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6754European Parliament gives green light to two new consumer protection directives

Green light to two new consumer protection directives

The European Parliament has approved two new Directives that will seek to further harmonise EU consumer protection laws in two key areas: (i) remedies for defective digital content; and (ii) remedies for consumers on the sales of goods both on and off premises.

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1939Crimes of Fashion

Crimes of Fashion

Is it time for designers and fashion houses to turn to the criminal law to combat flagrant copying?

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1857Guess fined €39m: A warning for businesses franchising or distributing products in the European Union

Guess fined €39m: A warning for businesses franchising or distributing products in the European Union

On 17 December 2018, the European Commission announced it was fining Guess, the clothing company, €39 million.

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4132Fake news, fake reviews: are influencers abusing their influence?

Fake news, fake reviews: are influencers abusing their influence?

Sixteen social media stars – including celebrities such as Alexa Chung, Ellie Goulding, Rosie Huntington-Whitely and Rita Ora – have provided voluntary undertakings to the Competition and Markets Authority (CMA) to improve disclosure in their social media posts, following a CMA investigation into whether influencers are clearly disclosing paid-for endorsements.

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6819Mishcon named Global Luxury Law Firm of the Year

Mishcon named Global Luxury Law Firm of the Year

Mishcon de Reya was awarded 'Global Luxury Law Firm of the Year' at the Luxury Law Awards on Tuesday 2 April 2019, following the 7th annual Luxury Law Summit in London.

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1925Eve takes comfort with MDR Brand Management

Eve takes comfort with MDR Brand Management

MDR Brand Management has been appointed by sleep wellness brand, eve sleep, to lead on its brand extension plans in 2019.

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