Fake news, fake reviews: are influencers abusing their influence?
Sixteen social media stars – including celebrities such as Alexa Chung, Ellie Goulding, Rosie Huntington-Whitely and Rita Ora – have provided voluntary undertakings to the Competition and Markets Authority (CMA) to improve disclosure in their social media posts, following a CMA investigation into whether influencers are clearly disclosing paid-for endorsements.
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